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The Challenge:

Modernize the MiraLAX brand in a category full of tropes, euphemisms and outdated product demos.

 

Ambition

Go from a modern laxative brand to a modern wellness brand.

Insight

When I’m in control of my body, I’m in control of my life.

Idea

When your gut is good, it’s all good.

 
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Tequila Herradura